Who?

To this day, the artist Andy Warhol is synonymous with Pop Art.
What do Marilyn Monroe, chicken noodle soup, and Brillo boxes have in common? They all have the magical touch of pop art that only Andy Warhol could pull off. He might have hated what Campbell's stands for- the nasty business of consumerism - but he loved warping dizzy colours and patterns, painting capitalism as a clown in the circus of economy. You may know celebrities. You may have seen advertisements. You may think you know artistic expression. But did you know that Andy Warhol and the Pop Art movement were the first to really combine these elements and bring them to a mainstream level? Andy Warhol delivered his brand of Pop Art to the world with a flashy, camp and catchy statement. He showed us that anyone can get and deserves their ‘15 minutes of fame’.

Why?

We wonder what kind of weirdos might have waltzed into the psychedelic madhouse Warhol called The Factory. Vagabonds, artists, and misfits to society all came to seek expression and validation. The Factory eventually acted as a meeting place for artists from the street level all the way up to the Hollywood level. Never underestimate a bunch of art kids.

Why we love them...

Warhol’s success is due to being obnoxiously unique. His life and his work left an indelible mark not only on the art world, but on the corporate world too. Forcing businesses to be more creative with their advertising, and to accept artistic expression into their marketing campaigns. Think of BRIX as a new Factory. A nonconformist’s utopia. Take a shot at expressing yourself! Meet inspiring people! Fulfil your desires!